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I once tried to count the number of direct attempts to control my thoughts and behavior I encountered in a single day. This included people requesting me to do things, forcing me to do things, asking me to buy things, telling me to pay for things, showing me where to stop and when to go, suggesting how I should think about things, offering me slogans to repeat, songs to remember, attitudes to change, and ideologies to believe.
I avoided the morning newspaper and radio program, because I knew I couldn't count that fast. By the time I reached my office at mid-morning, I lost count somewhere around We live in an environment dense with influence attempts.
A large portion of the population makes a living simply getting others to comply with their requests. Conservative estimates suggest that a person will receive up to persuasive appeals from marketers alone in the course of a single day.
Whether a manager encouraging productivity, a policeman directing traffic, a salesperson closing a sale, or a president telling us we need to spend more money on social programs-- each of us is subjected to an uncountable number of influence attempts each day.
Don't believe me yet? OK, let's focus on just the mass media, a major contender for your attention, time, and most profitably, your inevitable compliance.
Each year, the average American spends hours of TV, listens to hours of radio, and spends hours reading newspapers and magazines. If you watch the normal amount of TV, each day you'll have seen TV ads.
If your job were to simply do the average amount of watching, listening, and reading of the mass media, you'd be at it 8 hours a day, 7 days a week, days a year!
No, that's not a misprint--you couldn't get it done in a year at this pace. You'd have to work overtime. And that doesn't even include the time you spend interfacing with people at work.
Don't forget your spouse, your children, your neighbors, strangers, and countless others you meet in the course of an average day-- all of whom want you to do something and are going to try to get you to do it.
Do you feel exhausted?
From my vantage point, society is a massive group of people influencing, persuading, requesting, demanding, cajoling, exhorting, inveigling, and otherwise manipulating each other to further their ends. We call it society because we persuade instead of physically coerce.
Imagine if each influence attempt were replaced with coercion--the store owner whacking you across the knees if you didn't purchase that shirt, your boss punching you in the stomach to make you work harder, the policeman simply shooting you in the back for doing 45 mph in a 35 mph zone.
After the typical day, you'd be a physical wreck. Persuasion, on the other hand, makes society work smoothly--while physical coercion grinds it to a halt.
Successful persuasion makes physical coercion unnecessary--interpersonally and internationally. Thus society benefits from persuasion. And those who know how to persuade, benefit the most from society.
So how do people master modern persuasion? Compliance, comply, conform, conformity, consult, consultant, consulting, course, courtroom, credibility, credible, cult, cults, debate, decision making, education, emotion, executive education, executive program, executive training.Of Warrior Chiefs and Indian Princesses: The Psychological Consequences of American Indian Mascots ).
Similarly, content analyses of newspapers in and films from to revealed that approximately % of newspaper articles and popular Extensive social psychological research on stereotyp-ing suggests that the answer is. Sep 14, · News about Psychology and Psychologists, including commentary and archival articles published in The New York Times.
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