Location and Facilities optional 1. Company Overview There are many variations and approaches on how to lay out the various components of a business plan.
This aim will be met through the fulfillment of the following objectives: Increase awareness of casual customers; Create greater appeal to casual gamers by adjusting marketing mix elements to market requirements, Increase the overall sales of PS2 in UK, Counterbalance the possible drop of sales due to the release of new generation consoles The plan undertakes situational analysis which helps to identify further potential of sales growth.
The situational analysis covers such areas as the review of macro factors, the investigation of the current consumer tendencies with regards to both gaming and entertainment experience and the impact of these factors on sales.
The review of technological factors showed the threat of the release of new generation consoles and the opportunities stemming from the use of online distribution channels and the development of MMO massive multiplayer online games.
Sony Europe needs to take into account both legal factors in terms of piracy threat and compliance to health and safety standards. The price and technical inferiority were recognized as one of the major current weaknesses which might alienate potential casual gamers and incur the cost of lost customers.
In terms of Product Mix the plan suggests the introduction of new console design to create appeal for fashion conscious gamers, develop further network capabilities to increase the overall experience from using the product. The Price Mix is suggested to be adjusted making PS2 competitive against same generation consoles.
The plan emphasizes the importance of Promotion Mix to communicate the advantages of PS2 to target customers. At the same time the specific attention shall be paid to maintaining strong relationship with distributors to maximize the availability of PS2 hardware and software products.
In terms of process, people and physical evidence elements, the paper suggests the development of C2C activities which are expected to enhance the emotional benefits from using the products.
The monitoring section provides the guidelines for monitoring of the results of the marketing campaign. To achieve this aim, this plan will encircle the business mission of Sony, external marketing audit through analysis of macroeconomic and microeconomic environment and internal marketing audit, and lastly SWOT analysis.
The economic factors determine the nature of the competition within local and global markets. Low interest rate creates a strong stimulus for consumer spending, whereas high interest rate creates a strong stimulus for saving. The case of UK consumer trends shows that long term macroeconomic stability created a strong consumer confidence and was one of the major sales drivers Mintel, The gaming industry depends on economic state as it affects inflation rate, interest rate and disposable income of the consumer.
In terms of marketing strategy the economic factors determine the future market value and might influence the budget allocation for promotion activities and new product development.
According to Mintel in recent years, the UK economy has been among the strongest in Europe. Various consumer groups are used to various offers and always look for the best price opportunities. At the same time, both game publishers, PC and console hardware companies might use various opportunities to maximise sales and increase the customer loyalty.
Their choice of product strongly depends on the appeal of product mix and its congruence with their self-concept. Censorship regulation— the recent serious problems of Rockstar with regards to Hot Coffee mod of GTA San Andreas showed the importance of adherence to video game parental control standards.Use this free Product Marketing Proposal template with sample content included to show how you can assist your client's with product marketing goals.
Use this free Product Marketing Proposal template with sample content included to show how you can assist your client's with product marketing goals. you need to align your business plan . Sony has a plan to become profitable again, and that means splitting the company and killing off failing regardbouddhiste.com company aims .
Thank you for purchasing the Record Label Business Plan Template. This Template is designed in professional business plan format and includes components such as a MISSION STATEMENT, EXECUTIVE SUMMARY, COMPANY DESCRIPTION, INDUSTRY ANALYSIS.
sony marketing plan words | 18 pages. sony bravia 3d hdtv ® marketing and promotion plan alla abramycheva michael guzman faran maqsud keith mcmurdy andrew yakovlev prepared for professor david diamond mkt marketing management cuny baruch zicklin school of business 5/ table of contents sony advantage p.3 .
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The three year business plan at Sony Generate $18 billion in cash flow. Not too long ago, with declining electronic sales and the massive cost of each PS3 which meant even at $, PlayStation still incurred a $ loss, the idea of being cash flow positive might have seemed absurd at Sony.